Our Values
Our values reflect the people and principles that push us forward as an organization and ultimately, toward a better tomorrow. Our products are different, and so is our company: we are consumer-centric, research-backed and driven by responsibility. As a result, we’re confident in our ability to deliver the convenient, simple products adult nicotine consumers want while adhering to regulatory guidelines and leading an innovative company culture.
Our Commitment to You
We’re proud to operate responsibly to drive creativity every day. Our company values remind us that product stewardship and consumer innovation go hand-in-hand when developing the ideal modern nicotine experience. As the industry continues to evolve, we’re ready to rise to the challenge of delivering choice and developing high-quality nicotine products that our adult nicotine consumers can enjoy virtually whenever, wherever.
Innovation
Innovation and creativity are at the core of developing enjoyable products that empower adult nicotine consumers to choose the modern nicotine products to capture their own unique moments.
Consumer-Focused
We are constantly adapting to meet ever-changing preferences in an evolving landscape. How do we keep up? We listen. We listen to adult nicotine consumers to develop a range of enjoyable products.
People & Connection
Our values shape everything we do. We hold ourselves to high standards so that we can deliver a better tomorrow for our consumers and ourselves.
Stewardship & Regulation
Modoral is committed to building brands the responsible way. We hold ourselves to high standards every step of the way – from how the products are designed, to the ingredients we source, all the way to how we responsibly market and sell our products.
Our values are clear. Above all, we are driven to provide adult nicotine consumers with alternatives. We listen to them and work to provide the most innovative solutions for their preferences. We know that these efforts lead to a better tomorrow, and that’s what drives us every day.
Meg Wilson, Director