Adult nicotine consumers are constantly evolving: they want convenience and simplicity without sacrificing enjoyment and experience. We are evolving with them to meet them where they are and, more importantly, where they are going to be. It’s that simple.
A Look at Our Values
Listening to what you want, to meet your preferences now, tomorrow and into the future.
Keeping a close eye on an evolving market means we’re meeting consumers where they need us.
- People & Connections
We combine science, research and creativity to make modern, nicotine products.
- Stewardship & Regulation
From sourcing ingredients to marketing, you can expect responsibility from us every step of the way.